TCS on Thursday announced a new partnership with Salesforce for helping customers in the manufacturing & semiconductor industries with an aim to drive value from AI. TCS launched 3 initiatives as a part of this partnership. These comprise Semiconductor Sales Accelerator for increasing sales with data-driven insights; Seller for the Future for providing near real-time insights, predictive analytics and personalized recommendations and Digital Field Service to equip technicians on field with real-time information, predictive maintenance insights as well as optimized scheduling.

A key challenge for firms in their AI adoption journey is unlocking the true value of their data and when it comes to large companies, data is often stored in unstructured silos.

"The collaboration will leverage the combined industry expertise, AI, and cloud capabilities of TCS and Salesforce to help manufacturers and semiconductor chipmakers to unlock data-driven insights for smarter selling and exceptional service," according to a release.

"Recognising the unique challenges and opportunities within the manufacturing and semiconductor industries, this collaboration leverages the combined strengths of both companies to digitally transform how customers in these industries sell and service their products," it said.